World of Roses launches the Imagine Rose

World of Roses, a family-run business that was started in the 1960’s has evolved and expanded to become one of the largest growers of premium quality roses in Europe. With its extensive range of varieties, it now supplies more than 200,000 roses to garden centres and its own online store each year. Supporting and collaborating with charities has always been a priority and passion at the forefront of the business and they are delighted to be teaming up with Against Breast Cancer.  

The new Imagine rose variety is being grown exclusively for Oxfordshire based charity Against Breast Cancer, who undertake critical research to help doctors diagnose and treat secondary breast cancer faster and more effectively. This repeat flowering rose provides a way to preserve and cherish the memory of a loved one for many years to come, with the iconic pink petals a symbol of breast cancer awareness.  

The Imagine Rose Information:  

This delightful lilac pink floribunda bush rose with a beautiful medium fragrance and healthy green foliage grows to around 80cm. It is an exquisite new variety that will make a welcome addition to any garden and compliment any mixed border. 

World of Roses is proud to be a corporate partner of Against Breast Cancer, supporting their ground-breaking cancer research into new treatments and tools for early diagnosis by pledging a minimum of £2.50 from every Imagine rose sale to the charity.  

David White, World of Roses Managing Director says, “‘My team and I are extremely proud to be naming and growing the Imagine rose on behalf of Against Breast Cancer. The research is life-changing, and we are incredibly proud to support this cause. Purchase an Imagine rose today and help raise much needed funds for Against Breast Cancer”.  

With many of the typical fundraising events having been cancelled or postponed this year due to Covid-19, donations have been significantly down meaning charities need our help more than ever before. This unique approach allows you to support much needed breast cancer research by simply buying a beautiful rose online from the comfort of your own home.  

Kelly Gibson, Head of Fundraising for Against Breast Cancer says: “Corporate partnerships are invaluable to us. They not only help raise vital funds but also help raise awareness to a much larger audience. The collaboration with World of Roses stands out in our portfolio as they have created a bespoke, exclusive product just for us. We hope our supporters and their customers help fund our research by purchasing the Imagine Rose.  

The Imagine rose is available to pre-order online now. Bare Root Rose £10.99, Potted Rose £14.99, Potted & Gift-Wrapped Rose £19.99.